Launching a new Spring Collection with seven mini lip glosses and six eyeshadow pans in a fresh, whimsical design was a perfect way to capture the light, vibrant energy of the season. We were aiming to create an experience, not just a product — something that felt both elegant and fun while keeping it on brand.

After sharing a few different design concepts, this was the preferred choice. Once the design was selected we bid the project to several vendors with whom we shared our project, product type and size, design, structure ideas, budget, quantities and timeline. When I received the die-line, I proceeded to create the mechanical artwork that included the specs needed to successfully print the packaging. We went through a couple of rounds of submissions until finally received the final product.

The design inspired the event decor, which brought the collection to life in an immersive, sensory experience. The event incorporated soft pastel colors, floral elements, and interactive, playful touches to match the collection's vibe. The flowers, banner, custom printed makeup mirrors and overall decor, which were based on the packaging design, created a modern, airy atmosphere. The decor also included areas for product interaction, creating a seamless flow that mirrored the discovery of the collection. Seeing my design transform into a full event was incredibly rewarding.