The Story

Back in 2014 my colleague and great friend Patty Demnisky and I were hired to create the branding and packaging for a new beauty company called LimeLight by Alcone (now known as LimeLife by Alcone). LimeLight by Alcone's mission was and is to empower women by providing access to high-quality makeup and skincare, and by offering the opportunity to build a successful business selling those products that are Leaping Bunny-certified cruelty-free and chemical-free  and as natural as possible without sacrificing its performance.

Once the branding was selected and a printing company identified, we reviewed and managed all mechanical artwork, pre-production and post-production work. 3 years later, I was offered the position of Design Director.

The company started as a small family business but before we knew it business boomed and revenues approached $100 million in 2018, just four years after the brand's establishment.